Aqui deixarei algumas recomendações de livros!

Mas para já ficam aqui alguns dos estudos mais importantes em NeuroMarketing.


Kenning P and Linzmajer M (2011) Consumer neuroscience: an overview of an emerging discipline with implications for consumer policy. Journal of Consumer Protection and Food Safety 6:111-125

Levy I, Lazzaro S, Rutledge R B, Glimcher P W (2011) Choice from Non-Choice: Predicting Consumer Preferences from Blood Oxygenation Level-Dependent Signals Obtained during Passive Viewing. The Journal of Neuroscience 31(1):118-125

Morin C (2011) Neuromarketing: The New Science of Consumer Behavior. Symposium: Consumer Culture in Global Perspective 48:131-135

Reimann M, Schilke O, Weber B, Neuhaus C, Zaichkowsky J (2011) Functional Magnetic Resonance Imaging in Consumer Research: A Review and Application. Psychology and Marketing 28 (6): 608-637

Touhami Z O, Benlafkih L, Jiddane M, Cherrah Y, Malki H O, Benomar A (2011) Neuromarketing: Where marketing and neuroscience meet. African Journal of Business Management 5(5): 1528-1532

Vecchiato G, Astolfi L, De Vico Fallani F, Toppi J, Aloise F, Bez F, Wei D, Kong W, Dai J, Cincotti F, Mattia D, Babiloni F (2011) On the use of EEG or MEG brain imaging tools in neuromarketing research. Computational Intelligence and Neuroscience 2011

Vecchiato G, Toppi J, Astolfi L, De Vico Fallani F, Cincotti F, Mattia D, Bez F, Babiloni F (2011) Spectral EEG frontal asymmetries correlate with the experienced pleasantness of TV commercial advertisments. Medical and Biological Engineering and Computing 49:579-583


Ariely D and Berns G (2010) Neuromarketing: the hope and hype of neuroimaging in business. Nature Reviews Neuroscience 11(4): 284-292

Hubert M (2010) Does neuroeconomics give a new impetus to economic and consumer research? Journal of Economic Psychology 31: 812-817

Illes J, Moser M A, McCormick J B, Racine E, Blakesiee S, Caplan A, Hayden E C, Ingram J, Lohwater T, McKnight P, Nichoison C, Phillips A, Sauvé K D, Snell E, Weiss S (2010) Neurotalk: improving the communication of neuroscience research. Nature Reviews 11:61-69

Ohme R, Reykowska D, Wiener D, Chormanska A (2010) Application of frontal EEG asymmetry to advertising research. Journal of Economic Psychology 31: 785-793

Reimann M, Zaichkowsky J, Neuhaus C, Bender T, Weber B (2010) Aestetic package design: A behavioral, neural, and psychological investigation. Journal of Consumer Psychology 20: 431-441

Riedl R, Hubert M, Kenning P (2010) Are there neural gender differences in online trust? An fMRI study on the perceived trustworthiness of eBay offers. MIS Quarterly 32(2): 1-32

Vecchiato G, De Vico Fallani F, Astolfi L, Toppi J, Cincotti F, Mattia D, Salinari S, Babiloni F (2010) The issues of multiple univariate comparisons in the context of neuroelectric brain mapping: An application in a neuromarketing experiment. Journal of Neuroscience Methods 191: 283-289


Glimcher P W, Camerer C F, Fehr E, Poldrack R A (2009) Introduction: A Brief History of Neuroeconomics, Neuroeconomics: Decision Making and the Brain pp. 1-11

Hubert M, Sommer J, Kenning P (2009) Consumer Neuroscience – the effect of retail brands on the perception of product packaging. Marketing Revue St Gallen 4:28-33

Kenning P, Deppe M, Schwindt M, Kugel H, Plassman H (2009) The good the bad and the forgotten – an fMRI study on ad liking and ad memory. Advances in Consumer Research 36:4

Lee N, Senior C, Butler M, Fuchs R (2009) The feasibility of neuroimaging methods in marketing research. Nature Proceedings Posted 20 Jan 2009

Morris J D, Klahr N J, Shen F, Villegas J, Wright P, He G, Liu Y (2009) Mapping a Multidimendional Emotion in Response to Television Commercials. Human Brain Mapping 30:789-796

Ohme R, Reykowska D, Wiener D, Chormanska A (2009) Analysis of Neurophysiological Reactions to Advertising Stimuli by Means of EEG and Galvanic Skin Response Measures. Journal of Neuroscience, Psychology and Economics 2(1): 21-31


Butler M J R (2008) Neuromarketing and the perception of knowledge. Journal of Consumer Behaviour 7: 415-419

Foxall G R (2008) Reward, emotion and consumer choice: from neuroeconomics to neurophilosophy. Journal of Consumer Behaviour 7: 368-396

Fugate D L (2008) Marketing services more effectively with neuromarketing research: a look into the future. Journal of Services Marketing 22(2): 170-173
Gakhal B, Senior C (2008) Examining the influence of fame in the presence of beauty: an eletrodermal ‘neuromarketing’ study. Journal of Consumer Behaviour 7: 331-341

Garcia J Saad G (2008) Evolutionary neuromarketing: Darwinizing the neuroimaging paradigm for consumer behavior. Journal of Consumer Behaviour 7: 397-414

Hubert M and Kenning P (2008) A current overview of consumer neuroscience. Journal of Consumer Behaviour 7: 272-292

Koenigs M and Tranel D (2008) Prefrontal cortex damage abolishes brand-cued changes in cola preference. Social Cognitive and Affective Neuroscience 3:1-6

Levy N (2008) Introducing Neuroethics. Neuroethics 1:1-8

Murphy E R, Illes J, Reiner P B (2008) Neuroethics of neuromarketing. Journal of Consumer Behaviour 7: 293-302

Perrachione T K and Perrachione J R (2008) Brains and Brands: Developing mutually informative research in neuroscience and marketing Journal of Consumer Behaviour 7: 303-318

Plassman H, O’Doherty J, Shiv B, Rangel A (2008) Marketing actions can modulate neural representations of experienced pleasantness. Proceedings of the National Academy of Sciences of the United States of America 105: 1050-1054

Stoll M, Baecke S, Kenning P (2008) What they see is what they get? An fMRI-study on neural correlates of attractive packaging. Journal of Consumer Behaviour 7: 342-359


Cleeremans A and David E (2007) Dans le cerveau d’Homer Simpson: La psychologie économique à l’heure du neuromarketing. Psychologie du travail et des organisations 13(4): 53-76

Fugate D L (2007) Neuromarketing: A layman’s look at neuroscience. Journal of Consumer Marketing 24(7): 385-394

Kenning P, Plassman H, Kugel H, Schwindt W, Pieper A, Deppe M (2007) Neural correlates of attractive ads. Koschnik WJ (ed) Focus-Jahrbuch, Schwerpunkt: Neuroökonomie, Neuromarketing, Neuromarktforschung, FOCUS Magazin Verlag, Munich, pp 287–298

Kenning P, Plassman H, Ahlert D, (2007), Applications of functional magnetic resonance imaging for market research. Qualitative Market Research: An International Journal 10(2): 135-152

Knutson B and Bossaerts P (2007) Neural antecedents of financial decisions. Journal of Neuroscience 27: 8174-8177

Knutson B, Rick S, Wimmer G E, Prelec D, Loewenstein G (2007) Neural Predictors of Purchases. Neuron 53: 147-156

Knutson B and Wimmer G E (2007) Splitting the difference: How does the brain code reward episodes? Annals of New York Academy of Sciences 1104: 54-69

Lee N, Broderick A, Chamberlain L (2007) What is ‘neuromarketing’? A discussion agenda for future research. International Journal of Psychophysiology 63: 199-204

Plassman H, Kenning P, Alhert D (2007) Why companies should make their customers happy: the neural correlates of customer loyalty. Advances in Consumer Research 34:1-5

Plassman H, O’Doherty J, Rangel A (2007) Orbitofrontal cortex encodes willingness to pay in everyday economic transactions. The Journal of Neuroscience 27(37): 9984-9988

Yoon C, Gutchess A H, Feinberg F, Polk T A (2006) A functional magnetic resonance imaging study of neural dissociations between brand and person judgements. Journal of Consumer Research 33: 31-40


Camerer C F (2006) Neuroeconomics: Using neuroscience to make economic predictions. Hahn Lecture, Royal Economic Society, Nottingham, UK

Droulers O and Roullet B (2006) Neuromarketing: Cadre theoretique et perspectives. Actes du XXII Congrès AFM 2006

Illes J and Bird S J (2006) Neuroethics: a modern context for ethics in neuroscience. Trends in Neurosciences 29(9): 511-517

Poldrack R A (2006) Can ognitive processes be inferred from neuroimaging data? Trends in Cognitive Sciences 10(2): 59-63

Racine E, Ilan-Bar O, Illes J (2006) Brain imaging. A decade of coverage in the print media. Science Communication 28(1): 12-143

Rolls E T (2006) Brain mechanisms of emotion and decision-making. Elsevier International Congress Series 1291: 3-13

Roskies A (2006) Neuroscientific challenges to free will and responsibility. Trends in Cognitive Sciences 10(9): 419-421

Sanfey A G, Loewenstein G, McClure S M, Cohen J D (2006) Neuroeconomics: cross-currents in research on decision-making. Trends in Cognitive Sciences 10(3): 108-116


Deppe M, Schwindt W, Kugel H, Plassmann H, Kenning P (2005) Nonlinear responses within the medial prefrontal cortex reveal when specific implicit information influences economic decision making. Journal of Neuroimaging 15: 171-182

Kenning P and Plassman H (2005) Neuroeconomics: An overview from an economic perspective. Brain Research Bulletin 67: 343-354

Knutson B, Taylor J, Kaufman M, Peterson R, Glover G (2005) Distributed neural representation of expected value. Journal of Neuroscience 25 (19): 4806-4812

Peterson R L (2005) The neuroscience of investing: fMRI of the reward system. Brain Research Bulletin 67: 391-397

Racine E, Ilan-Bar O, Illes J (2005) fMRI in the public eye. Nature Reviews Neuroscience 6(2): 159-164

Savoy R L (2005) Experimental design in brain activation MRI: Cautionary tales. Brain Research Bulletin 67: 361-367


Ambler T, Braeutigam S, Stins J, Rose S, Swithenby S (2004) Salience and choice: Neural correlates of shopping decisions. Psychology & Marketing 21(4): 247-261

Bechara A (2004) The role of emotion in decision-making: Evidence from neurological patients with orbitofrontal damage. Brain and Cognition 55: 30-40

Calvert G A and Thesen T (2004) Multisensory integration: methodological approaches and emerging principles in the human brain. Journal of Psychology Paris 98: 191-205

McClure S M, Li J, Tomlin D, Cypert K R, Montague L M, Montague P R (2004) Neural correlates of behavioral preference for culturally familiar drinks. Neuron 44: 379-387

O’Doherty J P (2004) Reward representations and reward-related learning in the human brain: insights from neuroimaging. Current opinion in Neurobiology 14: 769-776


Roskies A (2002) Neuroethics for the new millenium. Neuron 35: 21-23


Aharon I, Etcoff N, Ariely D, Chabris C F, O’Connor E, Breiter H C (2001) Beautiful faces have variable reward value: fMRI and behavioral evidence. Neuron 32: 537-551


Ambler T, Ioannides A, Rose S (2000) Brands on the brain: Neuro-images of advertising. Business Strategy Review 11(3): 17-30